Three music digital marketing strategies to focus on in 2024

Introduction

The music industry is in continuous change and digital marketing plays a big role in helping artists reach a bigger audience and create a community. 

As we step into 2024, it's essential for musicians to stay ahead of the curve and leverage the latest trends to maximize their online presence. 

There is a wide range of digital marketing actions music artists can take, and playlisting stands out as one of the few go to strategies for newcomer and established artists. In this article, we will dive into three digital music marketing strategies, with a special focus on playlisting.

1. Playlisting Power

Playlisting has emerged as a game-changer for musicians seeking to amplify their reach and engage with a diverse audience. Streaming platforms like Spotify lead music consumption and discovery nowadays, where curated playlists dictate a significant portion of a user's music experience.

There are two ways an artist can capitalize on playlisting: 

1.1. Pitching your song

The first is to actively pitch their music to influential playlist curators. Building relationships with these curators can lead to placement on popular playlists and expose the music to a broader audience. It's crucial to tailor pitches to each curator's preferences and the theme of their playlist, as this increases the chances of being included.

At DailyPlaylists, we simplify and facilitate the song submission process, so artists can send their music to playlists and curators with ease. 

You can start your submission process for free on our platform! Learn more about how to submit a song on DailyPlaylists in this other article.

1.2 Curating your own playlists 

A second way artists have to capitalize on playlisting is creating compelling playlists that feature not only their own tracks but also complementary songs from other artists. This collaborative approach not only showcases the artist's taste but also increases the likelihood of their music being discovered by fans of similar genres.

If you already have a playlist and want to open it for submissions, you can submit your playlist to our platform and start receiving songs from the DailyPlaylists community! Depending on the size of your playlist, you can apply for our free marketplace (where you will receive engagement and Spotify metrics in exchange for submissions) or to our Premium Curator community (where you can start monetizing your playlists!). 

Learn how to submit your playlist in this article and what are the requirements for applying to our Premium Curator community.

2. Social Media Storytelling

In 2024, social media remains an indispensable tool for musicians to grow and connect with their audience. However, the focus has shifted from mere promotion to storytelling. Audiences crave authenticity and a personal connection with artists, making social media an ideal platform for sharing behind-the-scenes glimpses, personal stories, and the creative process.

2.1 Organic content

Artists should leverage features like Instagram Stories, TikTok snippets, and Twitter Fleets to share engaging short form content. Snippets of the studio session, anecdotes from the tour, or even a day in the life of the artist - a lot can be shared. The goal is to make fans feel like they are part of the journey, fostering a deeper connection that goes beyond the music.

2.2. Advertising

In addition to organic content, targeted social media advertising can amplify reach and engagement. Platforms offer advanced targeting options, allowing artists to tailor their ads to specific demographics, locations, and interests. Running teaser campaigns for upcoming releases or promoting exclusive content can drive traffic to streaming platforms.

3. Interactive Fan Experiences

As technology continues to advance, artists have the opportunity to create immersive and interactive experiences for their fans. Gamification, in particular, has gained traction as a unique way to engage audiences. Artists can develop mini games on discord or websites with exclusive content around their releases and incorporate their music to offer fans a more immersive experience. 

Virtual events, such as live-streamed concerts and Q&A sessions, have become increasingly popular, allowing artists to connect with fans in real-time. Creating a sense of exclusivity, with limited access or virtual tickets.

Conclusion

In 2024, the music industry continues to evolve, and digital marketing remains a cornerstone for a successful campaign. While playlisting stands out as one of the few go to strategies, it won't be enough to guarantee an overall success: artists should also embrace social media storytelling and interactive fan experiences to create a well-rounded approach. By staying innovative and authentic, musicians can not only navigate the digital landscape but also forge meaningful connections with their audience, ultimately boosting their careers to new heights.

Start your playlisting campaign for free with DailyPlaylists!

⁠SUBMIT YOUR MUSIC