Learn here what Spotify pre-saves are, why they're important and how to make the most of them on DailyPlaylists.
August 22, 2023 / by DailyPlaylists Team
During the pre-release campaign, having a call to action for your fans to engage and pre-save your release gives artists the opportunity to build up excitement, data and engagement before the song is even released. Fans know that a song is coming and the call to action makes it more valuable than a single mail sent out.
Pre-saves are extremely important when it comes to the day of release.
When your release hits your fans library, it will not only count as a save, but it will appear in your fans release radar! This creates a lot of day 1 engagement: Your song appears in your fans libraries automatically and becomes “top of mind” - Spotify’s algorithm seeks and rewards first day engagement with better exposure.
Including pre-saves on your playlist gate also has massive benefits: Assuming your release fits into your own playlists, artists who are submitting to your playlist will most likely be a potential fan of your music, as in theory, their music should fit your playlist! Having pre-saves on playlist gates can expose your new release to similar artists and importantly, new fans!
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