How to drive Spotify streams and follows with ads

As an artist or curator, you have probably asked yourself “how can I drive more streams to my music and playlists?”. There are many ways to go about this. With targeted advertising on platforms such as Meta, Tiktok and Youtube being one of the go-to methods to achieve this goal. 

Navigating the world of digital advertising can be daunting, especially for independent artists and curators who are often trying to utilize multiple platforms at once with limited resources. If this scenario sounds familiar to you, we have the perfect solution.

In this article, DailyPlaylists presents a brand new partnership with SymphonyOS to introduce the basics of running ads and how SymphonyOS makes the whole process easier and more efficient, enabling artists and curators to focus on what they do best: creating and curating music.

Why Running Ads is Important for Artists and Curators

With the rise of established algorithmic feeds across socials and the saturation of content on platforms like Spotify, YouTube, and Instagram, digital advertising is a key component of music marketing. 

Well-targeted ads allow musicians and curators to:

• Reach new audiences: Ads can introduce your music and playlists to potential fans who may not have discovered it organically.

• Increase engagement with current listeners: Ads can help re-engage existing fans, driving more streams and interactions.

• Target specific fan segments: Reach fans with particular interests, locations, or behaviors that match your music's profile.

• Gather valuable data: Ads generate data that can be used to inform future marketing and sales campaigns, such as promoting live shows or merchandise. Artists / curators can also gather specific fan data such as names, locations, emails with downloadable CSV option.

• Create a fully customizable website: Making it easier to promote your music / playlists and giving it a dedicated space to live. This also helps you gather deeper insights about your audience when used to run ads.

But while the benefits are clear, setting up successful ad campaigns that deliver real results can be a challenge. Musicians and curators often have to deal with different ad platforms (Facebook, Instagram, YouTube, etc.), analyze performance data, and continuously optimize their ads for better engagement - all of which can be overwhelming, particularly without a marketing background.

The Challenges of Traditional Ad Platforms

Running ads on platforms like Facebook, Instagram, and YouTube comes with its own set of challenges:

• Varied campaign setups: Each platform has different formats, targeting options, and goals, making it difficult to standardize campaigns.

• Content creation: Ads often require assets in multiple formats (videos, images, etc.), adding complexity to the workload.

• Ongoing monitoring and optimization: It’s not enough to set up ads; ongoing adjustments are necessary to ensure that they continue to perform well.

This complexity can be overwhelming, especially for artists without marketing experience. Fortunately, Symphony simplifies this process.

How Symphony Makes Running Ads Easier

Symphony is an all-in-one music marketing platform that automates and streamlines the process of running ads.

Here’s how Symphony helps:

1. AI-Powered Ad Campaigns

Symphony's integrated marketing AI takes the guesswork out of running ads by automatically setting up highly-targeted campaigns across major platforms like Instagram, Facebook, and YouTube. 

Artists and curators can let the platform handle audience targeting, budget allocation, and ad optimization, ensuring that the right fans see the right content at the right time.

2. Cross-Platform Management

One of the biggest pain points for artists and curators is managing campaigns across multiple platforms. Symphony brings all your advertising efforts under one roof, meaning you can run campaigns for different platforms from a single dashboard. This not only saves time but also allows for consistent messaging across your campaigns.

3. Smarter Targeting Based on Fan Data

Symphony’s powerful fanbase tracking tools give artists and curators insights into their audience demographics, locations, and behaviors. This data can be used to refine ad targeting, ensuring that your ads reach the people most likely to stream your music or attend your shows. 

With Symphony, you can even track superfans and build campaigns tailored specifically to your most engaged followers.

4. Pre-Save Campaigns for Maximum Impact

Symphony offers advanced pre-save functionality that integrates seamlessly with your ad campaigns. Pre-save campaigns are an excellent way to boost streams from day one of a release. 

Symphony’s automated ads can promote these campaigns to your target audience, maximizing early engagement and fan retention.

5. Performance Analytics and Insights

Unlike traditional platforms where interpreting data can be challenging, Symphony provides smart visualizations and actionable insights. Artists and curators can easily see which ads are performing best, how many streams or followers were generated, and adjust campaigns accordingly without needing a deep understanding of marketing analytics.

6. Budget-Friendly Options

Running ads can be expensive, but Symphony makes it accessible by offering tools and features that allow artists to run effective campaigns on any budget. 

Whether you’re an independent artist/curator with limited funds or an established musician/curator looking for more advanced options, Symphony’s pricing plans cater to a range of needs.

7. Playlisting Playbooks

Symphony has enabled a campaign objective called “Grow Playlist Followers”, which is an automated marketing playbook specifically designed to drive playlist growth and engagement. This playbook lets you grow your playlist following, engagement and streams targeting high value fans using automated Instagram ads.

It’s an intuitive and easy-to-use playbook, in just 4 steps you’ll have your campaign active and running! 

Conclusions

Running ads for music is a powerful tool that can amplify your reach and accelerate your growth. However, without the right tools, it can be overwhelming. SymphonyOS changes the game by offering a user-friendly, data-driven platform that handles the heavy lifting, allowing musicians to create effective ad campaigns effortlessly. 

Whether you're looking to promote a new release, build your fanbase, or push your music career to the next level, Symphony's streamlined approach ensures you have everything you need to succeed.

In an exclusive promo for the DailyPlaylists’ community, Symphony is offering a 25% discount on their yearly Pro subscription, as well as 2 weeks of free trial!

Ready to simplify your music marketing? Join SymphonyOS and start growing your fanbase today!

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