Editorial

Curator Highlight: Sound Avenue

Sound Avenue is this month's Premium Curator highlight, under the direction of Madloch, founder of this label & brand.

December 5, 2024 / by Becks

Genres: Ambient, Deep House, Techno, Indie Rock

Madloch, a well-respected figure in the electronic music scene, has carved out a niche with his label Sound Avenue. Known for its thoughtful A&R choices and commitment to quality, the label has become a staple for fans of Progressive House and beyond.

Madloch’s journey began in the 90s, inspired by the underground sounds of house music. After years of honing his craft, he established Sound Avenue, which he has cultivated using his skills as a DJ and producer. He’s known for his humble demeanour and passion for music, but it hasn’t stopped him from pushing boundaries and collaborating with both established and emerging artists.

Since the beginning, Sound Avenue has released over 100 tracks, showcasing the best in electronic music. The label is about being precise, careful, and keen on the talent it works with, working with artists such as Eelke Kleijn, Martin Roth, and many more. A close-knit community is what you’ll find with Sound Avenue, prioritising nurturing talent and creating a unique blend of music.

One of the label's top playlists is Meditation Ambience, which generates a tranquil sound, perfect for meditation. Another is Progressive House 2024 which captures the latest and greatest in the genre from both established and upcoming artists. If you want to stay ahead of the curve in electronic music, that’s where you want to be. Road Trip, another popular playlist, offers an energetic mix designed to keep spirits high while hitting the road.

Madloch and his creation Sound Avenue continue to get it right in the electronic music scene, its catalogue rich with tracks and playlists for enthusiasts globally. Explore their work and join their community if that’s your thing.