Editorial

Curator Highlight: BLNDR

This week's Premium Curator highlight is the outstanding BLNDR - one of most influential independent curators on Spotify.

Genres:Ā 
EDM, Drill, Rap, Hip Hop, Trap


Social media:
Instagram /Ā Facebook / Spotify


Founded in February 2020 by NGOā€“a Vietnamese-American music producerā€“BLNDR has carved out a well-derseverd corner of the music industry. Driven by the mission to support smaller artists, BLNDR has become one of the most influential independent curators on Spotify.Ā 


BLNDR, whichā€“you guessed itā€“comes from "blender," aptly represents the project's core philosophy: combining multiple genres and styles to create a rich and eclectic musical experience.Ā The creator believes that the beauty of music lies in its diversity.Ā 


NGO, the man in BLNDRā€™s driving seat, is an accomplished music producer with an eyebrow-raising track record. He has harvested overĀ 80M streams for his productions,Ā released original tracks with renowned labels like Spinnin' Records and Cloudkid, and has been interviewed twice on BBC Radio 1.


Under his expertise, BLNDR has amassed overĀ 50M streams on digital streaming platforms (DSPs) and garnered overĀ 30M views across its catalog sounds on social media. Plus, BLNDR's playlists have attracted over 1.1M followers, earning it a spot among the top 100 independent curators on Spotify.Ā 


Through the variety of playlists, the curator has been a key player in discovering and promoting several talented artists across various genres.Ā 


Dillin Hoox was featured in the "EDM Workout Bangers" playlist, his energetic tracks perfect for fitness enthusiasts. Justtjokay was a standout in the "Rap Slaps" playlist while Bazzle, known for his motivational lofi beats, found themselves the highlight of the "Focus Motivation Lofi" playlist. Clearly an ear for unique talent.Ā 


BLNDR's commitment to a diverse musical landscape and artist support has established it as a MVP in the music curation industry.Ā 


Under NGOā€™s leadership, BLNDR is thriving, offering those who tune in a unique blend of genres and helping emerging artists find their audienceā€“from workout motivation to soothing study music.Ā 



ā EDM Workout Bangers šŸƒ Gym/Training Motivation
Followers: 322,487
# of tracks: 147

blndr playlists edm workout.png


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ā Rap Slaps šŸ”„ Hip Hop Hits
Followers: 231,117
# of tracks: 157

blndr playlist rap slaps.png


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ā Focus Motivation Lofi āš”ļø Music To Study, Work, & Stay Motivated
Followers: 226,339
# of tracks: 377

blndr playlist focus lofi.png


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