This week's Premium Curator highlight is the outstanding BLNDR - one of most influential independent curators on Spotify.
July 31, 2024 / by Becks
Genres:Ā
EDM, Drill, Rap, Hip Hop, Trap
Social media:
Instagram /Ā Facebook / Spotify
Founded in February 2020 by NGOāa Vietnamese-American music producerāBLNDR has carved out a well-derseverd corner of the music industry. Driven by the mission to support smaller artists, BLNDR has become one of the most influential independent curators on Spotify.Ā
BLNDR, whichāyou guessed itācomes from "blender," aptly represents the project's core philosophy: combining multiple genres and styles to create a rich and eclectic musical experience.Ā The creator believes that the beauty of music lies in its diversity.Ā
NGO, the man in BLNDRās driving seat, is an accomplished music producer with an eyebrow-raising track record. He has harvested overĀ 80M streams for his productions,Ā released original tracks with renowned labels like Spinnin' Records and Cloudkid, and has been interviewed twice on BBC Radio 1.
Under his expertise, BLNDR has amassed overĀ 50M streams on digital streaming platforms (DSPs) and garnered overĀ 30M views across its catalog sounds on social media. Plus, BLNDR's playlists have attracted over 1.1M followers, earning it a spot among the top 100 independent curators on Spotify.Ā
Through the variety of playlists, the curator has been a key player in discovering and promoting several talented artists across various genres.Ā
Dillin Hoox was featured in the "EDM Workout Bangers" playlist, his energetic tracks perfect for fitness enthusiasts. Justtjokay was a standout in the "Rap Slaps" playlist while Bazzle, known for his motivational lofi beats, found themselves the highlight of the "Focus Motivation Lofi" playlist. Clearly an ear for unique talent.Ā
BLNDR's commitment to a diverse musical landscape and artist support has established it as a MVP in the music curation industry.Ā
Under NGOās leadership, BLNDR is thriving, offering those who tune in a unique blend of genres and helping emerging artists find their audienceāfrom workout motivation to soothing study music.Ā
ā EDM Workout Bangers š Gym/Training Motivation
Followers: 322,487
# of tracks: 147
ā Rap Slaps š„ Hip Hop Hits
Followers: 231,117
# of tracks: 157
ā Focus Motivation Lofi ā”ļø Music To Study, Work, & Stay Motivated
Followers: 226,339
# of tracks: 377