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Guide to Promote Your Music on TikTok in 2025

Promoting your music on TikTok in 2025 is a must - learn some tips on how to do it properly in this article!

Music promotion has evolved dramatically in recent years. Platforms like TikTok thrive on virality and ā€œquickā€ content, transforming the art of content creationā€“especially in music promotion.Ā 


While artists naturally focus on their music, content creation demands more. Music often takes a back seat. What truly captures attention is the visual you pair with it.Ā 


Here are four tips to maximise your reach on TikTok.



1) Aim for watch time, not total views


Getting thousands of views on TikTok might seem like a huge success at first glance, but if those views only last a few seconds, whatā€™s the point? Short attention spans often lead to fleeting engagements that donā€™t contribute much to your long-term growth. The real determining factor for virality is how deeply viewers engage with your content. Itā€™s not just about attracting clicks but about holding attention.Ā 


Itā€™s easy to assume total views matter most since thatā€™s TikTokā€™s default display. However, by digging deeper into your analytics, youā€™ll notice that average watch time paints a clearer picture of how well your content is truly performing. Artists like Connor Price have mastered this aspect of content creation, prioritising watch time over mere views.Ā 



2) Entertainment vs education


Content typically falls into one of two categories: entertaining or educational. Whichever you choose, set that expectation right off the batā€“within the first three seconds. Users decide whether to keep watching almost instantly, so grabbing their attention right away is crucial.Ā 


Before creating your video, ask yourself: Is this entertaining or educational? Stick to that goal and craft an opening that tells viewers what to expect while making them want to stay.



3) Engagement comes from the eyes first


It may not be what you want to hear, but with social media content, audioā€“or musicā€“is secondary. You wonā€™t hook people with music alone; other elements need to support it.Ā 


Remember, 80% of social media content is viewed with the sound off, even on sound-on platforms like TikTok. Focus on engaging viewers visually first. If you succeed, theyā€™re more likely to turn the sound on to see what the videoā€™s about. An eye-catching thumbnail helps too.



4) Collaboration is key


Collaboration isnā€™t new, but throughout music history, itā€™s been a powerful way to double your exposure. Artists have long teamed up, even across genres, to expand their reach and tap into new audiences. The same logic applies to content creation, but you can collaborate with almost any type of creator, not just musicians.


The key is finding creators with an audience that aligns with yours in size, interest, or vibe. Thereā€™s no point partnering with someone whose followers have no interest in your music. Once you find the right fit, propose a collaboration.



ā Bonus tip: Promote your best-performing content


TikTok's versatility makes it effective for any budget, but if you can invest in ads, you can generate serious buzz around your musicā€”if done right.


Before promoting just anything, review your organic content. Identify which videos are performing best and sparking the most conversation. These are the ones to consider for your ads. Promoting high-performing content can boost your campaign's effectiveness and deliver a better return on investment (ROI).


As a secondary step, analyze why that content resonates. Can you recreate it and test its success, or was it a one-off? Also, try making small tweaks to the original to see if you can refine and enhance it further. You might discover something even more effective.


With platforms like TikTok revolutionising how artists connect with their audience, the focus has moved beyond music itself to include strategic content creation. By optimising watch time, crafting engaging visuals, balancing entertainment and education, and embracing collaborations, you can significantly boost your reach.


However, the evolving nature of TikTok presents a question: as more artists master the platform, how can you continue to stand out? The answer may lie in your next moveā€”whether it's refining your visuals, expanding your collaborations, or unlocking even more creativity in your content.


Ready to take your music promotion to the next level? Experiment with these tips and discover what resonates best with your audienceā€”because the journey to virality may be just one video away.

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