Guides

Music Marketing Platforms for Independent Artists

Check out these music marketing platforms for independent artists to promote their music - do you know them already?

Being part of the music industry means having to be a marketer too. You can’t be one without the other if you want a successful music career. 


In this blog post, we are going to discuss the challenges you may face as a musician as the platforms to keep in your back pocket when you need an extra hand. 



Music marketing platforms and their challenges


Social media and user-generated content

Spaces like Instagram, TikTok, and YouTube are great for exposure but being able to consistently come up with new content ideas can be a challenge. You also need to be able to put all your ideas together in a platform-friendly way. 


Nevertheless, their power can’t be ignored. Creating content should become part of your routine. And it can be easier than you might think–more on that later. At a certain point, once you reach a certain level of notoriety, people will start capturing content for you which you can then use on your own feed. 


Advertising

Meta and Google ads wield a huge amount of power if used well. The challenges lie in setting up and monitoring your campaigns which is both time-consuming and complicated if you’re not sure what you’re looking at. 


Content relationship management (CRM) 

This includes mediums like email lists and platforms like Bandcamp. As you grow, your community grows with you. Managing that growth and keeping them engaged is one of the challenges you’ll face as your career takes off. A nice problem to have–but a problem nonetheless. 


Digital service providers

Spotify, Ditto, and CD Baby are all examples of DPSs. These platforms help you get your music in front of the right listeners. The challenge lies in standing out amongst a sea of artists who are all releasing music at the same time. These providers often have a high volume of clients who are all competing for attention. 


Platforms to help your music marketing efforts 


Spotify for Artists: Data analysis and profile optimisation

This sounds obvious but it’s necessary to have in mind to optimise your marketing efforts. Using the data found here, you will have a much better understanding of your audience and how your songs perform, therefore influencing your marketing plan. 


You’ll get insights into your audience demographics and listening behaviour plus tools for profile customisation and playlist pitching. 


spotify for artists.webp


Superplay app: Content creation

If you’re looking to create compelling music content for your social media profiles, Superplay is easy to use and will save you a bunch of time. The platform will help you level up your content’s quality, increasing your reach and brand recognition on social media. In turn, it will help increase your engagement and help amass your followers.


Symphony Os: Digital marketing manager

Feeling overwhelmed looking after all your social accounts? Symphony OS is an easy-to-understand analytics platform that segments your audience, feeds you AI-generated tips to maximise ad campaigns, and generates templates you can use to reach your marketing goals. 


symphonyos digital marketing ads platform.jpg


DailyPlaylists: Playlist marketing tool

DailyPlaylists is a platform that connects artists with curators who are open to listening to your music and adding it to their playlists. By sending your music to curators aligned with your genre, you can use clever playlisting to reach an engaged audience who are already interested in the type of music you make. 


DailyPlaylists offers both a free and paid plan. The paid plan unlocks highly-vetted curators and automatic submissions to playlists, making the playlisting process a totally stress-free experience.


DailyPlaylists Colour Logo.png


HubSpot: Customer relationship management 

CRM is an occasionally overlooked area of your music marketing strategy. Maintaining relationships with fans and collaborators will build your online network which will keep you top of mind for future projects as well as help your targeted communication efforts and long-term engagement. 


With HubSpot, you can manage and monitor email marketing campaigns and track interactions with both fans and partners. Nice.


hubspot logo.png


Show.co: Music marketing tools


Show.co specialises in creating interactive, conversion-driven campaigns to promote music effectively across multiple channels. For example, you can use the tool to create a landing page for your campaign that will direct clickers exactly where you want them to go. You can also use it for ad retargeting–an effective way to get yourself in front of people who have shown some initial interest in what you offer but may need a little extra reminder. 


show co logo.webp



To create a holistic marketing campaign, it’s important to consider each strategy. Don’t write a certain platform off just because you’re unsure of it–there could be an untapped opportunity you’re overlooking. 


If you’re worried that you’re lacking in a certain area, make sure to check out one or more of the tools listed to help iron out your efforts. What have you got to lose? 

YOU MIGHT ALSO LIKE