Opportunities

SymphonyOS Webinar Recap: The Importance of Curating Playlists as an Artist

DailyPlaylists & Symphony hosted a webinar on the importance of curating playlists as an artist - find all related information here!

On November 21st, DailyPlaylists and SymphonyOS hosted a webinar on "Why Artists Should Curate Playlists and How To Grow Them".


We discussed about why playlists are an essential asset for music marketing, touching on points such as:


  • Playlists help you build your artist brand and story
  • Playlilsts help you control your streams
  • Playlists are a container of artists you want to be associated with
  • Playlists influence the recommendation system
  • Playlists encompass a wider marketing funnel
  • Playlists can drive monetization


Then, we also had a walktrough on how to set up a "Grow Playlist Followers" campaign on Symphony - campaign set up, examples of creative assets, best practices, etc.


If you want to see the full webinar or download the presentation, go to the links below!



⁠WATCH FULL WEBINAR


⁠DOWNLOAD THE PRESENTATION PDF

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