DailyPlaylists is a music promotion platform that connects artists with thousands of Spotify playlist curators.
Artists can easily submit their tracks for free or through premium campaigns, making it one of the largest and most accessible playlist submission networks available.
Since 2017, DailyPlaylists has supported over 7 million playlist placements, one million artists and over 40,000 curators.
Marketing is fundamental to building and maintaining a music career.
If you’re not part of a record label that can handle the marketing side of your business, you’ll have to do it yourself.
And though that might initially feel like an overwhelming challenge, it means you have full control over everything you do and how your artist brand is presented.
A better understanding of marketing–especially within the music industry–will help you be effectively equipped to handle the beast.
And to better understand the industry, we’re going to debunk some popular myths.
Many artists spend their entire budget on the production of their music. You might assume that if everything has gone into polishing the final piece, not much marketing will need to be done.
In reality, including marketing in your budget is just as important as mixing and mastering. People aren’t likely to stumble across your music accidentally, you need to invest in marketing to get it in front of potential listeners and fans.
With a solid promotional plan, all the hard work that has gone into your music could be well-spent.
It’s no lie that badly made and poorly targeted ads can come across like spam. And ads like this can certainly harm your image.
However, if done with thought and care, ads can work wonders and can contribute to your artistic proposal. Ads allow you to reach a wider audience, attract new fans, and generate buzz around your new work.
As mentioned above, some artists believe that good quality music will be successful no matter how little promotion it’s given.
On the other hand, there’s also the belief that a constant social media presence can alone make a project successful.
Both of those beliefs are wrong.
To create a successful campaign, both elements need to be balanced. Having good quality music is your foundation. Blend that with a strong social media presence and you will boost your music exposure.
The best part is, you don’t need to be an expert content creator or filmmaker. Creativity and authenticity are enough to get people interested and connect with a growing audience.
This isn’t exactly a myth as marketing can be expensive. But in the same way, a T-shirt can be expensive. There’s always a cheaper alternative that does the same job.
Throwing a ton of money into your marketing will make a greater impact, but if you’re not doing it correctly, it’s not going to do what you want it to.
Big companies are an example of having major budgets they can utilise to make themselves appear everywhere as often as they like.
But, marketing can be adapted to be effective for all budgets. There are several tools available for you regardless of your budget.
For playlisting campaigns, DailyPlaylists offer plans that allow you to submit your music to playlists and curators.
For community growth, SymphonyOS can help you create a website, collect fan emails and access a dashboard with streaming analytics.
For content creation, Canva allows you to create and edit visual content including access to templates, fonts, and design types.
For social media scheduling, Buffer is a platform to schedule posts and create your promotional plans.
All these platforms have both free and paid plans so no matter your budget, you can take advantage of the tools available.
Hopefully, we’ve helped you understand that not every music marketing rumour is true.
In the internet age, so much misinformation can be spread and taken as gospel so easily. A lot of what you hear simply isn't the case.
Awareness of fundamental truths can help you optimise your marketing efforts in ways you might not have considered before.
Not only that, knowledge is confidence. Confidence can help you make better decisions and be more optimistic about them.
Which misconception had you heard the most?
Hopefully, we’ve put that worry to bed.
Surely you will find thousands of tips on music promotion and music marketing on the internet (including hundreds of prompts for Chat GPT), but in this article we want to show you how DailyPlaylists works and how it can help you get your music heard.
DailyPlaylists is a music curation software and intelligence platform. We believe in music and music curation as a fundamental part of human development. That's why we support and power curators and music brands, and help artists connect with these curators.
DailyPlaylists enables two sides of the same coin: a marketplace, where artists can submit their music to various playlists for free. We give our users free Standard credits weekly, so they can start trying out playlisting campaigns. As the marketplace is free it does not guarantee any placements or engagement over the playlists. If all your free credits are used up, you can either buy more Standard credits for the marketplace, or switch to the Premium side of the platform. Here you can purchase and redeem Premium credits to submit to Premium curators - which have been vetted by the DailyPlaylists team. Here you either get a placement, or guaranteed feedback on your submission. And if the curator does not answer within 7 days you get your credits returned.
If you want to start promoting your music on DailyPlaylists, the first step is to sign up by connecting your Spotify account (we work with Spotify’s public API so the process is safe and easy). Then, search the track you want to promote on our Spotify browser (or paste the link). Once you’ve selected your track, you can decide to submit to Standard playlists or Premium playlists. Finally, send your song to the playlists and curators you think are a good match.
Here are 3 tips to get the most out of your song submissions on DailyPlaylists.
This point is key when submitting your music on DailyPlaylists. Curators tend to be very picky and careful with the songs they add to their playlists, so genre selection is a first filter to get closer to the curators that are a fit for your music. A really good practice is to listen to the playlists before submitting, so you can better understand if the song and the playlist are a match.
This might sound obvious, but you can only submit songs that are released and distributed to Spotify. This means that you don’t have to only submit new songs after their release, you can (and should) submit songs from your catalogue, songs that are not necessarily new but still capture the essence of the artist or fit very well to the curators playlist. Promoting all of your music (new and not so new songs) can have an impact on finding new potential audiences and converting into streams.
Expand your reach and get your music in front of influential curators who provide guaranteed feedback and can help skyrocket your exposure. These curators have been screened by the DailyPlaylists team and have exceptionally high quality playlists and curation methods. These curators give you the best chance of finding the most engaged audiences for your music.
Those were some tips to get started on DailyPlaylists! Are you ready to submit your music and make yourself heard?
SUBMIT MY MUSIC
Both serve different purposes, have different costs and implications.
Here are the main differences:
The main difference between Premium and Standard credits is that each of them connect your music to a different type of curator. On one hand, Standard credits apply to playlists on our free marketplace that have playlists above 100 followers. These Standard curators are predominantly learning their craft, gaining experience and growing their lists while honing in on the finer details to take their curation to the next level.
On the other hand, Premium credits apply for selected curators with playlists with a minimum of 1,000 followers. These curators have been hand picked by DailyPlaylists and bring a whole host of engagement and audiences to the platform. Premium curators have a more business and brand-focused approach to their curation, as well as more experience. This means that many Premium curators have parallel music projects spanning record labels, mix and master engineer and artist projects which give them a different vision on music curation.
Both of these curators are passionate about music, but each of them are at different stages of their curation careers. If you want to step up your playlist pitching game with a better chance at quality results, we recommend testing Premium credits.
Premium credits guarantee you feedback from curators that you send your song to in a timely manner. Once you submit your song with Premium credits, curators have 7 days to review your submission. They can either accept the submission or reject it with feedback, so every declined submission will come with a personalised feedback from the curator. Also, if the playlist curator has not reviewed your submission after 7 days have passed, you will receive your Premium credit back.
For Submissions with Standard credits, curators have the option to decline submissions without giving any feedback and they have 21 days to reply. Don’t forget that standard submissions apply to our free tier - a free marketplace where DailyPlaylists as a platform enables the submission, but does not take influence in the selection process.
In conclusion, Premium submissions have a higher value due to the reach of the curated playlists, the feedback given and the maximum reply time.
Every week, DailyPlaylists will give free standard credits for artists to submit to various playlists on the free tier. The idea is that you can learn more about playlist pitching and how to find the right curators on this tier. If you run out of standard submissions, you can buy additional credits: Standard credits come in packages and cost $7.99 or $15.99; and Premium credits come in packages of 10 and 20 credits that cost $19.99 and $39.99 respectively at the time of writing.
We have credit promotions with discounts running through the year, so we recommend keeping an eye on our social media and newsletter.
Those are the key differences between Premium and Standard credits. Are you ready to get your music heard?
One of the main features of DailyPlaylists is the opportunity to submit to over 18,000 diverse playlists and curators. Submitting to independent playlists and curators is a vital part of amplifying the reach of your music - being a new release or catalog song. In DailyPlaylists’ marketplace you will find a wide variety of playlists regarding genres, styles, maturity and development. It is important to listen carefully to the playlists you submit to, to ensure that they match the style and essence of your song.
Successfully landing tracks on the correct playlist opens the door to an audience that has a higher chance of engaging with your art since it fits the spirit of a playlist / genre / style they already like. The more your song matches the playlist genre and style, the higher the chances of converting listeners into followers - and followers keep an eye for your next release, and could long term become your fans.
On DailyPlaylists you can submit your music to two different tiers: the free marketplace that operates on standard credits; and the premium tier that operates on premium credits.
For our marketplace, we give free Standard credits for our users every week so they can start a playlist campaign and learn about the submission process! In the marketplace you will find playlists from experienced and well-based curators and also playlists from aspiring curators and hobbyist who are still honing their craft. DailyPlaylists enables the trade between artists and curators but does not take influence in the submission review process.
For our Premium tier it is necessary to purchase premium credits, as it only hosts vetted curators with active and proven playlists. On Premium, you will get either a placement or guaranteed feedback. In case that you don’t get a response from a premium curator within 7 days, your credit will be refunded.
Use all of your free credits while learning about your campaign, and purchase Premium credits to really unlock the potential of the campaign and to get guaranteed feedback.
DailyPlaylists have additional tools to strengthen your audience engagement. It is important to say that these tools can be used as an artist or as a curator, each tool adapts to the nature of your target audience.
The playlists gates help amplify engagement - a gate is the action you must do for a submission to process or contest entry to be valid. You can activate different gates for your playlist: entering your mailing list, follow account or playlist on Spotify, like a song on Spotify or Pre-save a song on Spotify (one of our newest Artist Pro features).
On DailyPlaylists these gates are triggered automatically for the submitting user. This tool will help you engage your fanbase and build saves before your release.
Once you start using DailyPlaylists and get familiar with our platform, you will get to know our Community and their dynamics. In the Community tab you will find tools that encourage community networking and engagement, such as the Track Explorer, Playlist Trades and Trending Lists!
These are 3 reasons why you should be using DailyPlaylists to promote your music and strengthen your brand. We have tools for people who want to try our platform for free and also for Pro Artists who want to take full advantage of our platform perks. What are you waiting for? Make your music heard with DailyPlaylists!
SUBMIT MY MUSIC