Spotify & TikTok partnership for music discovery

TikTok recently launched a new update that could have a huge impact on music discovery: As TikTok content has the potential to go viral in no time, the impact for artists on music streaming services has been undeniable. Popular videos translate virality into top charts on Spotify - but until now TikTok and the streaming services did not officially integrate with each other. This has changed, as they are taking it to the next level with their new feature ‘Add to Music App’.

The new feature creates a direct link between music discovery on TikTok and music consumption on streaming platforms. Besides the track name, an ‘Add Music’ button appears at the bottom of the video. This button lets you add the song directly to your library on the streaming services. The process is pretty simple, the first time you do it you have to set up a default platform and after that it will automatically be saved there (with the option of changing it after in your settings).

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The key takeaway of this new update is that now it will be easier for TikTok users to engage with their recently discovered songs outside of TikTok, for example on Spotify - and this means that now it will be easier for artists to convert their TikTok reach/audience into actual consumers of their music and potentially engaged fans. 

If you are an artist and are not active on TikTok yet, this could be the right time to start creating content and to build reach and conversion - you’ll be surprised with the new audience you can find in TikTok. If you are already active, this new ‘Add music’ feature could have a major impact on your streaming performance , so be sure to keep an eye on your Spotify for Artists. 

This new feature also impacts music curation, facilitating an easier discovery process for playlist managers. Curators now will be able to add songs to their playlists directly from TikTok, which is a win-win situation for both artists and curators. It is equally important for curators to be active on TikTok and start building a brand and a community.

In conclusion, TikTok has become crucial for music discovery and, in consequence, one of the most relevant platforms for the music industry. Whether you are an artist, a curator, a label or a scout , TikTok can have an impact on your discovery process and business, and open the opportunities for listeners, fans and artists.

It is important to note that TikTok by itself will not do the job, it is only a part of a wider music marketing strategy. Besides TikTok, there are other ways and platforms to promote your music and to get to more listeners and potential fans. Here in DailyPlaylists, we enable artists to send their music to more than +18,000 playlists and curators to organize and monetize their playlists. So either you are an artist or a playlist curator, be sure to check the tools DailyPlaylists’ offers for promoting your tracks and growing your playlists.


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