Playlisting Campaign: Why is it important?
Learn about the importance of running a playlisting campaign and how to make the most of it!
October 16, 2023 / by DailyPlaylists Team
As an indie artist, you have heard that running a playlisting campaign as part of your marketing strategy is very very important. Indeed it is. The digitalization of the music industry and rise of DSPs has opened new possibilities when it comes to reaching more listeners, and having a song placed on a playlist is one of them. In this article we will review why a playlisting campaign is important and some recommendations for making the most of it.
So, why is a playlisting campaign important? The short answer is pretty simple: being placed on a well curated, and professionally marketed playlist gives your music access to an audience of listeners that can potentially become your fans. The goal of getting into a playlist is not to get streams for the sake of it, but to increase the changes of reaching new fans and hopefully turning those new streams into future concert tickets or merch sales.
In that sense, a playlisting campaign is important because it takes your music to new people - it opens the funnel. The true performance of the campaign will rely entirely on the quality of the playlists you get into, that’s why we highly recommend that you do a proper research of the playlists and actually listen to them before reaching out. You will surely know if your song would be a good fit in the playlist if you’d listen to it.
Here starts another important aspect of the playlisting - curating your own. Having your own well curated & marketed list is a magnificent chance to connect and collaborate with artists, curators and brands that are moving in a music scene similar to yours. As the curator, your playlist audience can open your funnel to more listeners, open up revenue and allow you to develop secondary businesses - all while helping support your music.
As a conclusion, a playlisting campaign is a great way to open the funnel to a guided audience and a good chance to connect with other professionals in your scene. It is important to mention that a playlisting campaign is only one part of a more deep and sophisticated integral marketing strategy.
To speed up and optimize your playlisting campaign you can use our submission platform, where you can submit for free to learn the basics of song submission or you can buy Premium credits to submit to vetted high quality curators. Go ahead and make your music heard!
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