How independent artists can use AI for their music career

Artificial intelligence is a hot topic and it has started to massively impact creative industries. The music industry has seen AI cases in many different fields: from songwriting to production to marketing and AI or AI tools have been used across the industry. In this article, we want to focus on the positive impact AI can have on your project in terms of marketing.

Understanding Your Music

One of the best uses of AI is to learn about how to categorize your own music. It might sound controversial asking the AI to categorize the music you have put together yourself, but these machines analyze millions of data points and can uncover some extremely interesting discoveries about your songwriting and production. 

Using the systems built by the likes of Cyantite.ai, you can freely analyze up to 5 tracks for free per month. The way you interpret the data is up to you. However, it can definitely help with a process such as DailyPlaylists playlist submissions. Finding the most accurate genres for your music is a major driver for successful submission campaigns. Using this to filter for playlists, in theory, should increase both submission accuracy and therefore your potential acceptance rate!

More accurate money investing

Artificial intelligence can be very helpful for artists to understand opportunities and to make well-informed decisions on marketing before executing any idea, budget or investment. Artists can leverage the vast data pool that AI’s sit atop of - to save money and time instead of sifting through all details and samples themselves. 

To give an example: before running a marketing campaign, artists can use AI to analyze and understand their community’s demographics, behaviors and preferences - this information helps to tailor content and marketing strategies more towards the recipient, to gain better engagement results.

One good example of this is SymphonyOS, a marketing platform that helps you run social media ads while providing valuable insights of your audience’s data. Their goal is that the tools they provide help artists understand and grow their fan base to connect more deeply with their fans. They recently launched Maestro, an AI powered marketing assistant to guide you in the process of promoting your music - it recommends campaigns depending on your goals and gives tips on how to set up digital marketing correctly.

It’s important to mention that as this technology is accessible to everyone, a lot of marketing strategies and campaigns could look and feel similar. That’s why in the future it could be even more important to build a creative brand and a community to stand out. 

Music Discovery

Recommendation Engines can use AI to analyze fan preferences and suggest different artists or music that fans might enjoy. This opens up new audiences and opportunities to thousands of indie artists,  such as cross-promotion with other musicians and to cross pollinate between their fan bases.

A great example here is Magroove, a music discovery platform and distributor that designed an AI algorithm to recommend music based solely on musical features instead of popularity. Magroove has two different products: a distribution service focused on artists, and a music discovery app for its listeners.

While AI music recommendations will get more sophisticated and normalized with time, we believe that human curation is irreplaceable. The human touch of music recommendation, in the selection, genre or playlist will be more likely to connect with a relevant audience, especially if it has a dedicated brand. 

Content Creation

The one pain point for indie artists is content creation (image, text, video, etc.) as modern social media demands an always on approach. AI can be a huge help with scaling content production. Artists could be able to create professional content for their channels in a very time efficient manner. AI tools have post-production, planning and distribution making it easier and more doable for indie artists to keep a steady supply.

Hootsuite is a platform that started off as a social media scheduling and data analysis platform, but recently launched an AI powered tool called OwlyWriter that creates engaging captions for your posts and gives you content ideas. This will simplify the content creation process for artists and have an impact on their marketing and content strategies.

Remember that while AI can automate and optimize many aspects of social media and community building, it's essential for indie artists to maintain a personal touch and authenticity in their interactions with fans. AI should be used as a tool to enhance and streamline these processes, not to replace the genuine connections that artists build with their audience.


These were some points we consider important regarding the impact Artifical Intelligence will have in indie music marketing and promotion. If you have other tools or recommendations for the community please get in touch!


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