5 ways to grow your playlists

Playlist curation is an enriching activity for music lovers - carefully selecting the perfect songs that encompass a genre, mood or style is a really exciting experience. For some people this activity began as a hobby, but there is a point where you organically want to refine your (curation) voice, build an audience and, hopefully, earn some revenue along the way.

The journey to growing your playlist requires a combination of strategies,consistent effort and grit. 
Here are five quick and effective ways to grow your playlist:

Strict Curation

Ensure that your playlist has a specific theme or mood that resonates with a target audience. Curate tracks that fit the theme well and maintain a consistent level of quality. People are more likely to follow playlists that offer a unique and enjoyable listening experience.

Collaborate with Others

Collaborate with other curators or influencers in your niche to cross-promote each other's playlists. This can expose your playlist to a wider audience and attract new followers. Reach out to other curators and explore opportunities for featuring your playlist on platforms or blogs related to music.

Engage on Social Media

Utilise social media platforms to promote your playlist. Share snippets of the playlist on platforms like Instagram, Twitter, and TikTok. Use relevant hashtags and engage with your audience to create buzz around your playlist. You can also run contests or giveaways to encourage user engagement and playlist sharing.

Run small, paid adverts

If you have an available budget to promote your playlist, one of the best ways to do this is through paid social media ads. Remember to keep your content and targeting as simple as possible if you’re new to this, it is a learning process which is beneficial to develop over time!

Utilise User-Generated Content

Encourage your current followers to contribute to your playlist by allowing them to submit track suggestions. This engagement fosters a sense of community and involvement. It also helps your playlist stay fresh and relevant, attracting more listeners who appreciate the collaborative effort.

Remember that consistent effort is key. Regularly update your playlist with new tracks and engage with your followers to build a loyal community around your playlist. While these strategies can help you grow your playlist, it's important to be patient and persistent, as playlist growth often takes time.

On DailyPlaylists we build software and intelligence to enhance the curation experience - we facilitate the song submission process and we give tools that help curators build a community and network with other curators (through playlist trades). If you want your playlist to be part of the DailyPlaylists community, submit it here. 

SUBMIT YOUR PLAYLIST