Editorial

Artist Highlight: Swimming Paul

Our latest Artist Pro highlight is Swimming Paul with his single 'The Way It Goes' - discovered in our Track Explorer!

‘The Way it Goes’ by Swimming Paul captures a sadness despite the upbeat, club nature. 

The constant repetition of “It’s just the way it goes” implies hopelessness. When life hands you an endless stream of setbacks, at what point do you just accept that the way you planned your future isn’t what will happen?

You can almost picture this track being played at the end of a long night out. Reality is setting in as the lights come on and as people pour out of the club, there’s an unspoken thought about tomorrow. 

The track is cleverly crafted to not only get you dancing but also invite you to reflect. If you like the sobering introspection, check out ‘The Way it Goes.’ 


Listen below:
https://open.spotify.com/track/2xAESeNiNvdIELcUJO5Wre?si=4d8d4b912fb849d4


Becks
Becks is a music marketer focusing on helping musicians grow their audience and create new fans. Get in touch with Becks for Social Media Management, Outreach Campaigns and Reviews & Interviews.
https://becksmarketer.co.uk/

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