Southchurch – Fading
Tipped as a Sound of 2018 by BBC Introducing Essex and nominated as Best Electronic Act 2018 at the Unsigned Music Awards, Southend four-piece Southchurch have released their new single ‘Fading’.
Produced by Livingstone Brown (Maxi Priest), the track blends garage grooves with soaring synth melodies and haunting vocals reminiscent of Becky Hill and Jess Glynne in this upbeat dancefloor banger. Speaking of the track, the band explain:
“Although the track is an upbeat dance record the meaning is slightly more sinister. The song is about loneliness after a misguided, pretentious situation and the thought behind the video was to highlight the rose tinted meaning to the song. Ultimately, we wanted our listeners and viewers to take two different outlooks away from the song and video, is their glass half full or half empty?”
Check them out below in our Pop Daily playlist!